Bubble Tea: Is it the Next Big Franchise Trend?

Bubble tea, also known as boba tea, is quickly evolving from a niche drink to a nationwide sensation in India. Originating in Taiwan, this quirky, colorful beverage combines flavored tea or milk with chewy tapioca pearls or fruit jellies, offering a unique texture and taste experience.

In metros and Tier-1 cities, the Gen Z and millennial audience has embraced bubble tea for its Instagram-worthy looks, wide customizability, and refreshing flavor profiles. The format also supports innovative variants like brown sugar boba, matcha, fruit infusions, and even probiotic blends.

Franchise brands such as Dr. Bubbles, Chatime, Gong cha, and Pop Chai are expanding rapidly, banking on mall kiosks, food courts, and high-street locations. These models typically require ₹15–30 lakhs investment, depending on the scale and city.

The biggest draw for franchisees is the novelty factor—bubble tea still enjoys first-mover advantage in many Indian regions. With low food waste and high custom pricing, margins range between 45–60%, especially with strategic location placement and digital marketing.

As demand grows, brands are investing in sourcing quality ingredients, staff training, and consistent taste profiles. Bubble tea’s visual appeal, beverage innovation, and adaptability make it a strong contender for India’s next big franchise boom.