What Does Share of Voice Mean? Understanding Share of Voice

What does share of voice mean? Share of voice is a metric used in marketing and advertising to measure the percentage of the market a brand or product owns compared to its competitors. It reflects how visible a brand is within its industry and indicates the level of dominance in conversations or media coverage. By analyzing share of voice, companies can gauge their brand's presence and effectiveness in capturing audience attention. This metric helps businesses understand their competitive standing and informs strategic decisions to enhance visibility and market share.